Programme wins award - again!
The editorial team of Sheffield FC’s official matchday programme - “The Red and Black Review” - are celebrating once again today, as for the second season running it lifted the divisional award for Best programme in the Evo-Stik Division One South.
Club’s acclaimed publication came out top against its peers in the annual Soccer Club Swap Shop Programme Awards, which is now in its 20th year of existence, and the team are eagerly awaiting the national results which are released on May 23rd to see where it stands against programmes issued by teams all over the country - including the Blue Square Conference.
Having already scored an unsurpassable Five Star rating on the well-respected groundhopping site Football Grounds in Focus, hopes were high that the publication would score highly in the annual competition, and it didn’t disappoint.
Editor Stuart James explained why the programme had been so successful: “We were genuinely surprised last season to win the award; after all it was our first season doing the job, so it was a case of feeling our way and seeing what worked and what didn’t. This season though we’ve taken on board some of the feedback from our readers, and worked with it, resulting in a programme we can feel quite rightly proud of.”
Whilst the content was important, Stuart explained how he felt other factors helped this season: “In my opinion we’ve got one of the best photographers in the league working with us - Ben Webster - and his photos make that programme for me. In years gone by, our predecessors haven’t had that luxury, nor have they had such an eager bunch of historians like the ones led by Andy Dixon. I know it sounds like an Oscar speech, but the thing that has taken the project up a dimension is the printers - ASAP Digital - and the help given by Dave Allsopp there has been priceless.”
You’d expect the lads to be taking a well-earned break from the job over the summer break, but work is now going on to get next season’s programme up and running in time for the July pre-season friendly campaign, with a new design already in the pipeline.