Thu, 11. Oct. 2018

F.C. Disability Team Unveil Bold Sponsorships

Sheffield F.C. Disability Team is proud to reveal their new kit, sponsored by some of the city’s boldest businesses; Drop Dead clothing, Peter & Paul design agency, Steeze record and clothing label, and Warp Films.  

Formed in 2015, Sheffield F.C. Disability Team continues the ethos of the wider club, promoting integrity, respect and community by encouraging participation in football training sessions every Saturday. Recognising the social and physical benefits of playing regular football, specialised coaches from Coach 2 Include run the sessions, helping players to develop their coordination and communication skills.

With both adult and children teams, Sheffield F.C.D.T. is open to all, regardless of ability or disability. Current players have a range of conditions, including ADHD, amputee, asthma, autism, cerebral palsy, deafness, dyspraxia, epilepsy, learning difficulties and Tourette syndrome. The league is open to anyone who struggles to play in mainstream football; it’s about inclusion, not results, and every single player is guaranteed game time. 

That’s not to say the team hasn’t enjoyed their share of success. They currently have two teams in the Sheffield Hallam FA Junior League and in 2015/16, the Under 16 team made the finals of the FA People’s Cup after winning their way through local and regional rounds. The Under 12 team also won the Doncaster 7-a-side tournament in 2018.

Created in the 2017/18 season, the Adult Disability Team are registered to play in the South Yorkshire Ability Counts League, with many of the players having progressed through the junior teams up into the adult league. In their first season, the team finished third in the Championship League and progressed to the last four of the Regional FA People’s Trophy. 

The choice of independent sponsors for this year’s kit reflects the team’s unique outlook. Steeze, a clothing and record label founded by BBC Radio 1 DJ Toddla T, is defined as a “distinctive and attractive or impressive way of doing things”, and Warp Films’ productions are consistently acclaimed for providing a distinct window on the world. Peter & Paul are a design agency that pride themselves on communicating a brand’s difference through creative ideas, while Drop Dead clothing, founded by Bring Me The Horizon’s Oli Sykes, embodies the alternative and celebrates the unconventional. 

Sheffield F.C.D.T. Under 12 coach Peter Donohoe said: “We’ve got four uniquely Sheffield independent businesses across music, fashion, design and film – they’re all maverick creatives doing their own thing, proud Sheffielders, but with an international audience. I think a lot of our kids are unique in many ways and embracing the difference is something that relates strongly back to the sponsors – they are people that have succeeded by doing things differently.”  

Mark Herbert, joint CEO of Warp Films said: “My son Sam joined the club two years ago and he has loved every minute of it. The training is fun and he’s so pleased being part of the team. It’s inspirational seeing this eclectic mix of kids train and play, so when there was chance to sponsor a kit, I jumped at the opportunity to get my company’s name and logo on the shirts. We make a diverse range of films, looking for heroes in unusual places, so it felt right to be associated with Sheffield F.C.D.T.”

If you would like to get involved, or if you have children that may be interested in joining Sheffield F.C. Disability Team please contact Ruth Wittenburg on 0796 247 1556.

Training sessions are every Saturday at Hillsborough College between 11.15am and 12.15pm. Fixtures are played once a month against other local county teams, including Rotherham and Barnsley. 

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